We've raised $ 1 million
in Paymon ICO

The team of ADWAI Digital Agency includes specialists of the widest profile. Our team includes: blockchain developers, web developers, iOS and Android specialists, server and Internet security specialists, marketers, financiers, lawyers and world-class advisers.

It is because of staffing ADWAI problems with the help of technical implementation did not arise. As a result, the planned period of blockchain development was reduced from 7 to 3 months.

Promotion of ICO/STO is not the easiest task and a lot of projects that come to us complain about the fact that marketing agencies in the field of ICO are not interested in the result at all. Their result is the receipt of payment from the client. The result that the client will receive - they are not interested. We strongly disagree with this concept and consider it simply not fair.

Our goal: in each project to strive to get a return on investment - X10, that means for every dollar invested by our client - we try to attract $ 10 investment. This is the goal that inspires us.

What exactly was done on the project:

1. Defined marketing concept for the project Paymon;
   
2. The target audience of the project (made a portrait of the investor);
   
3. Individual messages were worked out for each audience, because we believe that each segment of the audience has its own reasons to invest;
   
4. Developed and planned the reason, which made it possible to create interesting media plan;
   
5. Identified traffic channels that can potentially bring investment in the project;
   
6. A detailed marketing strategy is prescribed;
   
7. The concept and implementation plan of the Bounty program has been prepared;
   

8. Writing and publishing press releases and articles in thematic media;

During the Paymon ICO period, the team of our Agency wrote and published articles in more than 100 cryptocurrency media resources.

Below you will find some screenshots of Paymon articles with some explanatory comments.

Article "5 reasons to invest in Paymon" in Coinidol:

When writing press releases, it is also important to be able to generate attention-grabbing headlines. There are some interesting concepts in creating headlines:

1. the numbers in the headlines ("5 reasons why...", "117 ideas for..." etc);
2. specifics in the headlines ("How to increase the number of investors by 312%" , etc);
3. appeal directly to the reader ("I know you are an investor");
4. the question is in the title ("are You an investor?", "Invest in ICO?");
5. title in call-to-action format ("Learn how to...."etc).

When generating a title, the ADWAI Digital team recommends a minimum of 20 titles for each article. Yes, you only need one title for an article, but if you have the option to choose, you can potentially choose a more conversion title.

9. Placing of a project in ICO calendars

ICO calendars played a crucial role in the promotion of many ICO projects. ICOBench, ICOBazaar Each calendar (with proper use of its capabilities) allows you to attract a loyal audience of investors.

Also, from the analysis of the screenshot attached below , we can conclude that on average, the user who came to the ICO Paymon c ICOBench site spent almost 6 minutes on the site, studying the documentation and making a decision. This is a very good indicator, which shows that the audience already interested in the project comes from the calendars, wishing to get more information and invest.

ICO projects should properly use calendars, placing on those that yield results and working with the audience, reviews and questions. This is the key to the success of promotion using calendars.

10. Selection, analysis, and exit commands on the Paymon scoring conference

In the field of ICO, conferences, meetups, meetings and much more are held almost every day around the world. But the project team can not participate in all conferences at the same time and therefore it is important to be able to recognize and understand what conference is worth going to, and from which it is better to refrain.

11. The conclusion of the project on cryptocurrency exchanges

In the field of ICO works well networking. The adwai Digital team has a wide base of contacts and acquaintances that allow us to help ICO and STO projects with placements on cryptocurrency exchanges.