Competitor analysis lets a seller see how a niche really works and borrow proven strategies without risking money or time. Here are two practical ways to study competitor sales on Ozon.
Method 1. Analyze the competitor's assortment
A competitive position tool helps you understand where you stand among competitors for a given product. It can show which products are likely to sell better for you, and whether your products are in demand at all. You can compare the category average with the average of the top 5% of sellers.
Analyzing a competitor's product first shows what a given seller actually earns on. To get useful results, study one specific category or brand rather than the competitor's entire assortment.
What to look at
- Sellers with above-average sales. Focus on sellers whose sales share is higher than the category average, and look at their whole assortment, not just the bestseller.
- Revenue by product and niche. Compare turnover for individual products and the niche as a whole, and identify the most profitable items. You may be able to launch analogues at a lower price, or stand out in other ways and capture most of the demand.
- New launches. Competitor new arrivals reveal ideas that worked and show how leaders expand their range. Check how quickly a new product collected orders, then look for an analogue.
- Content quality of bestsellers. Open the product card and assess the specs and description, image quality, infographics and video. This often sparks ideas for presenting your own product.
Method 2. Study the promotion strategy
This approach helps you attract new buyers and lift your current turnover. It covers several important areas.
Advertising
Look at which ad campaigns a competitor runs, which messages work best for them, and which channels they use.
SEO
Check which keywords competitors use to push their product cards into the top results. This helps you move your own products up and increase views on the marketplace.
Social media
Study how the competitor uses social media to reach the top of their category. Which ads get the most attention from potential buyers? How does the seller interact with the audience?
Takeaway
Careful competitor analysis is the foundation of success on a marketplace. Applied consistently, these simple rules help you run effective competitor research, keep improving your sales strategy and hold strong positions. It matters not only to follow trends but to get ahead of them.
