ADWAI blog
Practical notes from our own work: AI agents and automation, content and SEO, and marketplace sales. Based on what we actually run, with real numbers.
Ozon advertising changes from 20 October 2026: what sellers need to know
Ozon raises its pay-per-order rates and updates minimum bids per click from 20 October 2026. A clear summary of the changes and what to check in your campaigns.
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Selling on Russian marketplaces from abroad: Ozon, Wildberries and Yandex Market compared
What a foreign seller should know before entering Ozon, Wildberries and Yandex Market: what each platform states, what depends on your country, and what to prepare.
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How we replaced project managers with an AI agent in our work chats
Tasks get lost in chats. We connected an AI agent to our client and team chats: it finds tasks, sets deadlines, reminds owners, watches the tone and reports every morning.
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How to launch a content farm from scratch: one piece of expertise, many channels
How a small team turns one article into a video, shorts, posts, newsletters and bot mailings, and why this works better than a content factory of generic AI texts.
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What AI replaced in our marketing routine, and what it did not
Our marketing used to rely on one specialist who cost about $1,700 a month. Here is what AI tools now do (texts, scripts, SEO, visuals, landing pages, email) and where human expertise remains essential.
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How to attract customers without paid ads: a system of organic marketing
Paid channels get more expensive every year. Here is the organic system we use: one expert unit of content multiplied into an ecosystem of touchpoints.
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No ideas for content? How an AI agent finds them for us
Running out of topics is the main reason content stops. We built an AI idea agent that reads dozens of news items and picks the few worth covering.
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Building a company with fewer employees: our roadmap to automation and micro-teams
Our current team model, the reasons to automate, the architecture we use and the idea of micro-teams of 3-5 specialists supported by 5-10 AI agents each.
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Automation pays off from five people: the case for AI task control
Why task control is the easiest process to automate, how AI handles hundreds of chats at once, and why companies with as few as five employees benefit.
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How to move a website from Tilda to your own server without losing SEO: a checklist
We moved a 700-page site with a 650-article blog from Tilda to our own server. Here is what to check: URLs, redirects, blog, forms, test copy, robots and sitemap.
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What it takes to build a programmatic SEO hub with thousands of pages
Lessons from building a reference hub with calculators and thousands of pages: data first, unique value on every page, structured data, sitemaps, internal links and quality control.
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