Case studies
Real projects with real numbers: our own systems and the stores we helped to grow.
Marketplaces
Ozon: +$15,100 of monthly sales in one month
After a 35-parameter audit we scaled advertising, reworked product card content and changed business processes for the online store PROGamer, which sells gaming desks on Ozon.
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Ozon: ad cost share cut from about 40% to 5-9%
An audit showed that the store barely used paid advertising: the client had tried it before, but the share of ad spend in revenue (ACOS) was close to 40%. We rebuilt the campaigns and the card content.
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Wildberries: sales up 4.2 times in four months
The store sold well in its first month, then sales fell for three months in a row. After an audit and a rebuild of cards, photos, infographics and keywords, turnover rose from $3,000 to $12,600.
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Wildberries: from zero to $9,100 in two months
A brand-new store with only eight products set a target of $5,000 a month. With a complete launch plan it reached $6,900 a month on average, almost 50% above the target.
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Wildberries: breaking through the $10,000-a-month ceiling
A producer of sports magnesium had reached $10,000 a month on Wildberries and stalled. After an audit, new cards and external traffic, monthly sales passed $16,000, in the low season.
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Ozon: sales up 13 times in six months
A home and garden seller who entered Ozon in July 2022 completed our coaching programme and applied the recommendations for four months. Items sold grew 11 times and turnover 13 times.
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From zero to $7,300 in Ozon sales
We took a home decor and craft supplies seller from registration on Ozon to a working store with 1,961 units sold. A mixed FBO/FBS warehouse setup and optimized product cards delivered $7,300 in sales.
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From zero to $8,400 on Ozon in apparel
We took a printed t-shirt brand from seller registration to steady sales on Ozon. The store reached 494 units sold and $8,400 in revenue with a 21.7% add-to-cart conversion.
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Launching two product lines on marketplaces
A seller needed to get onto Ozon and Wildberries and grow sales across two product lines: inflatable Lamzac sofas and snow tubes. In the first month we handled listings, keywords and content, and both lines started selling.
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Lowering ad cost share on Ozon: four stores
Four Ozon stores with high ad cost share (ACOS) went through campaign clean-ups, bid testing and store-level fixes. Ad cost share fell 2 to 25 times, and in two stores it dropped while ad spend or sales went up.
Read the case study →AI, content and SEO: our own systems
How we run our agency with AI agents
A group of AI agents runs our website and six YouTube channels: finds news, selects what matters, writes, fact-checks, voices, edits, publishes and reports. The same work done by hand would cost $5,500-$6,300 a month.
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Moving a 700-page website from Tilda to our own server
We moved more than 700 pages and 650 blog articles from a site builder to a private server, kept every address, replaced forms and payment with our own, and made automatic content publishing possible.
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How SEO became our cheapest source of customers
We built a steady flow of customers from search engines for our own agency. SEO now pays back all the investment and brings customers 1.5-2 times cheaper than paid and social ads, with 1-2 hours a month of management time.
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AI agent vs manual Ozon ads: 6.7% ACOS
We connected our own AI agent to a partner store's Ozon advertising and ran it alongside campaigns managed by experienced specialists on the same products. Over the first 8 days the agent held ad cost share (ACOS) at 6.7% versus 10.1% for manual campaigns, on a 3.4x smaller budget.
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