Ozon is one of the largest marketplaces, and it gives new sellers a fast way into e-commerce. The marketplace already has the audience, the infrastructure and the checkout flow, so you do not need to build your own website or app, run your own payment processing or handle logistics from scratch. You pay commission only on orders that are actually fulfilled.
Here is a practical five-step path from zero to a live store.
Step 1. Decide what you will sell
Not every product can be sold through the marketplace. There are restrictions: perishable goods and oversized freight are limited, and some categories require mandatory certification and labeling. Baby food and jewelry come with special requirements. Alcohol, tobacco and smoking devices, medicines and weapons are prohibited.
Before going further, check that your product fits the rules of its category.
Step 2. Register and activate your account
Read the platform rules first and confirm that your product is allowed. Registration is mandatory: without an account you cannot sell anything on Ozon.
The data you need depends on your legal setup. A sole proprietor submits a tax ID, payment details and an address; a legal entity submits the same without the address; a self-employed seller submits personal information, a passport copy, a tax ID and payment details. Brand documents or certificates are not required to create a seller account.
To register, open the sign-in page, click "Register" and follow the instructions. Submit your details for review. Within roughly one or two business days you should receive an email confirming activation. Open it, read the offer carefully and accept it if you agree. If the email does not arrive, contact support.
Step 3. Choose your fulfillment scheme
There are three options, each with its own trade-offs.
- FBS: your goods stay in your own warehouse. You track orders, pick and pack them and hand them to Ozon for delivery. The marketplace sets the delivery price and timing and delivers to customers.
- rFBS: you store and deliver everything yourself. Ozon is only a storefront for your listings; all the rest is on you.
- FBO: you sell from Ozon's warehouse. You keep up regular supply shipments, and the marketplace handles order acceptance, packing and delivery.
Step 4. Upload your products
Before creating a listing, check whether the item already exists on the platform. If it does, you can save time: click "Product already sells on Ozon" to find an analogue of your item and reuse its card, photos and description. You then only add the price, VAT rate and SKU. If no match exists, click "Add new product" and create the card from scratch.
Step 5. Pass moderation
Moderators check that your product meets the requirements of its category, that images match the item and that the specifications are complete. Moderation takes about three business days. After it passes, submit your stock quantity and the listing becomes visible to shoppers.
If a product fails moderation, hover over the "Failed moderation" status in the column to see the reason, fix the issue and resubmit. A repeat review usually takes about one business day.
That is the full path: pick the right product, register, choose a scheme, upload and pass moderation. The main thing is to decide and start.
