What OzonGPT is and how it works
Ozon has started testing its own neural network, OzonGPT, which generates product descriptions automatically. On the surface this is about text. In practice it changes how SEO on the marketplace works.
The logic is simple: you give the model input data about your product, and it produces a description for the product card. Not filler text, but copy tuned to Ozon's internal algorithms - keywords, structure and text composition included.
This is a broader marketplace trend. A similar tool appeared earlier on Avito, where the model builds a description by analysing the title, photos and product attributes.
How search on Ozon works
To see where OzonGPT fits, it helps to understand the search pipeline.
- The system collects every product that contains words from the buyer's query.
- First ranking level: text relevance.
- Second level: product attributes, user behaviour and other signals.
- Boosting: some product cards receive higher coefficients and move up in search.
- The final results are formed - the roughly 2,000 products a buyer actually sees.
SEO before neural networks
The classic workflow looked like this: pick keywords for the product, write titles and descriptions by hand or with copywriters, place keywords in titles, descriptions and attributes, upload photos, then send the card to moderation.
What OzonGPT changes in practice
Now the description can be produced entirely by AI - usually no worse than a copywriter, and aimed at Ozon's algorithms from the start.
Previously this took a lot of time or an experienced SEO specialist, which was expensive. Now a seller can upload a product, provide input data and get a finished text with keywords, structure and keyword density already handled. The tool saves a lot of time.
But SEO work does not disappear. It changes. The job is less about writing from scratch and more about checking what the model produced.
How to adapt
Combine AI with expertise: your knowledge of the niche, the business and your own approach. The ideal setup is to let the model write a draft, then add by hand the important specifics, unique selling points, product benefits, use cases and emotion.
What hooks a real person, not just the search robot. The task is to be content curators, not just sellers. If you have an SEO specialist, that person is now an editor who improves generated text instead of writing it from zero.
You need to be able to analyse what the model produces, refine it and squeeze the most out of the options it offers. The emphasis is on uniqueness.
Where AI descriptions lead
If an AI generation tool is available to everyone, the winners will be those who add something of their own: specifics, emotion, features, details other sellers left out. The better you know and understand your audience, the better the result.
Test variants too: a monthly generation limit lets you produce several descriptions and see which one performs better.
In the future OzonGPT will likely go beyond descriptions - helping with titles, selecting attributes and giving recommendations on improving product cards. Sellers will then need even stronger AI and SEO skills, because content on the marketplace will level up.
If quality content and quality cards become easier to produce, the overall quality of cards on the platform rises sharply. That makes ratings, reviews, delivery, price and speed of reaction to changes the key drivers of promotion.
Checklist for using OzonGPT
- Give the model as much information about your product as possible, in simple wording.
- Add keywords yourself: even if the AI inserted them, your own semantic core can strengthen the result.
- Review and edit every generated text before publishing.
- Track card conversion, not just the text itself.
Conclusion
OzonGPT can genuinely improve your SEO strategy on Ozon - if you use it properly: give it quality input, check and strengthen what it returns, and keep monitoring card conversion. Keep deepening your understanding of how Ozon's algorithms work.
Those who adapt fastest will capture the upside. Those who assume AI will do everything for them will most likely get lost in search results.
