Buyers mostly look at the first page of search results, and that is where most purchases happen. So sellers want to know how to push a product card to the top of Ozon search. Both paid and free methods exist to make a card more visible than competitors.
What affects a product's search position
First, product popularity. The more often users view a card, add it to favorites and to the cart, the more popular it becomes. But for that to happen, the card has to be set up as well as possible.
The text description matters too. The customer's search query should closely match the phrases in your card description.
Other factors also influence search position: price, promotions, sales volume, product rating, good reviews, personalization and paid promotion. So what can a seller do to improve sales?
Tip 1. Choose the right product and fill the card properly
Pick a product people will actually buy. Start by analyzing competitors carefully. Once the product is chosen, fill the card completely and with quality: every characteristic should be specified. That includes a correct text description. Ideally the product title should contain the key phrase potential buyers will search for.
Proper card setup also means quality product photos, usage tips, overviews and more. Show the product from different angles, ideally demonstrate a usage scenario, add a video overview and rich content. On the photos, add captions with key points and important product information - the facts that matter most to the buyer and can tip the decision your way. All of it should be high quality, because buyers often want to examine the details.
Tip 2. Discounts, reviews and ratings
If you put a discount on your product, Ozon will promote your card in its app and on the marketplace site, send out its own mailings and add the item to promotional selections. During sale events Ozon brings extra customer traffic, so it is a good opportunity to push your product.
Reviews and ratings are straightforward: the more reviews from real buyers, the more trust in your product. To encourage a buyer to leave a review, consider offering an incentive. Of course, the product itself has to be genuinely good, because positive reviews and ratings are what count.
Tip 3. Paid promotion
Paid promotion helps lift your card and push it within a specific category. Which tools are available?
First, template ads. The system automatically places the card in the placements that perform best for that product. People who previously searched for or bought products similar to yours will see the card. Instead of a regular photo, template ads can use a video cover. Keep in mind it has to be high quality and grab the potential buyer in the first seconds.
Another advantage of template ads is that they are very easy to set up. You just choose a bid management strategy and a daily budget, and set up pay-per-click.
Also use search promotion. It helps increase views and, accordingly, the number of orders. A card with paid promotion appears not only in search results for a specific category but also in buyer recommendations.
To promote product cards on Ozon, you can and should use several tools at once. That way your sales and customer trust will grow.
