From 20 October 2026, Ozon changes the rates of several promotion tools. Here is a summary of what has been announced and what to check.
Pay per order
In the pay-per-order model you pay a percentage of the order price only when an order is placed.
| What | Before | From 20 October 2026 |
|---|---|---|
| Promoting individual products | 23% in most categories | 28% for all categories except charity and books, which stay unchanged |
| Promoting all products at once | 5%, 7% or 9% | 6%, 8% or 10% (seller's choice) |
| Combo model (a product in both pay per order and pay per click) | 10% | 12% |
Pay per click
In pay per click you pay for every click on the product card. Ozon updates the minimum bid for the "average cost per click" strategy. The minimum depends on the product category, the price of the product and the placement. Estimates put the average rise at roughly 19% in search and 21% in search with promotional shelves.
In the "target spend" strategy, where you set a target ACOS (the share of advertising spend in revenue), the lowest value you can set is 10% for all sellers.
Media advertising
For the native banner, Ozon first planned to raise the minimum bid per click to about $0.33, then confirmed in an update on 12 October that it stays at about $0.17.
What happens to campaigns already running
If your bid on 20 October is equal to or higher than the new minimum, nothing changes. If it is lower, Ozon raises it automatically to the new minimum. That means your advertising cost can rise without any action from you, so check your campaigns in advance.
What to check before 20 October
- List the products with bids below the new minimum for their category and price.
- Recalculate ACOS: bid divided by (conversion from click to order multiplied by price).
- Compare pay per click, pay per order and the combo model for each product. Low-conversion products often work better with pay per order, high-conversion ones with pay per click.
- If you use "target spend", remember the 10% floor.
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