Ozon: sales up 13 times in six months
A home and garden seller who entered Ozon in July 2022 completed our coaching programme and applied the recommendations for four months. Items sold grew 11 times and turnover 13 times.
The task
Find growth points and scale sales. The seller started on Ozon in July 2022, built turnover gradually, and then faced the usual post-holiday drop.
What we did
- Two months of coaching and personal review of the store with recommendations on analytics, advertising and cards.
- Four months of consistently applying the recommendations: tracking analytics to control price, promotion and stock so that the store stays profitable.
- Focus on predictability of sales, the main pain of marketplace sellers.
Results
| Before | After | |
|---|---|---|
| Items sold | 568 (six months before) | 6,609 (about six months after) |
| Sales | $34,900 | $459,400 |
This is a coached seller, not a managed store: ADWAI taught and reviewed, and the owner executed.
Takeaways
- People overestimate what they can do in two months and underestimate what they can do in six.
- Analytics lets a seller control the variables (price, promotion, stock) and stay profitable.
- Results come from applying the recommendations, not from knowing them.
Amounts are shown in US dollars, converted at a fixed rate.
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