Wildberries: sales up 4.2 times in four months
The store sold well in its first month, then sales fell for three months in a row. After an audit and a rebuild of cards, photos, infographics and keywords, turnover rose from $3,000 to $12,600.
The task
Find weak points and growth zones and triple the sales within three months.
What we did
- Audited the store on 35+ parameters and found weak spots: under-developed photo content, poor infographics, an inconsistent design code, no video, no SEO and few reviews.
- Picked the most profitable items in the range (teeth-whitening strips) and worked this segment hard.
- Our designer created quality infographics, and we added all the necessary keywords to the product cards.
- Requested video from the supplier. The card rating rose to 10 out of 10.
Results
| Before | After | |
|---|---|---|
| Items sold | 461 (June) | 2,037 (October, +341%) |
| Sales | $3,000 (June) | $12,600 (October, +325%) |
The goal was to triple sales in three months. Turnover grew 4.2 times in four months and the client kept growing, adding new products.
Takeaways
- A weak card is invisible: photos, infographics, video and keywords decide the result.
- Focus on the products that already show potential.
- Reviews and rating build on the improved cards.
Amounts are shown in US dollars, converted at a fixed rate.
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