Ozon: +$15,100 of monthly sales in one month
After a 35-parameter audit we scaled advertising, reworked product card content and changed business processes for the online store PROGamer, which sells gaming desks on Ozon.
The task
Find weak points and increase the sales of an online store that sells gaming desks on Ozon.
What we did
- Started with an audit on 35+ parameters. We start every marketplace project this way, because only an audit gives the full picture of the store.
- Found growth points that let us scale advertising campaigns without a large extra spend.
- Gave recommendations on product cards: rich content, filling in characteristics and attributes, better SEO.
- Found further growth in the client's own business processes and changed them.
Results
| Before | After | |
|---|---|---|
| Items sold | 507 (May) | 621 (June) |
| Conversion to cart from product card | 14.7% | 16.6% (+1.9 points) |
| Position in catalogue search | 219 | 152 (up 67) |
| Sales | $50,400 | $65,500 (+$15,100) |
These results come from just one month of systematic work across all areas.
Takeaways
- Many sellers ignore analytics and miss growth that is already inside their store.
- An audit finds the problems you would not otherwise see.
- Advertising, content and processes have to move together.
Amounts are shown in US dollars, converted at a fixed rate.
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