From zero to $7,300 in Ozon sales
We took a home decor and craft supplies seller from registration on Ozon to a working store with 1,961 units sold. A mixed FBO/FBS warehouse setup and optimized product cards delivered $7,300 in sales.
The task
The seller had no presence on Ozon and needed a store built from registration to stable sales, with no in-house marketplace expertise.
What we did
- Registered the seller on Ozon Seller and set up the account
- Split the assortment across FBO and FBS warehouses by turnover to protect margin
- Created and optimized product cards: descriptions, images and keyword-driven titles
- Ran promotions and additional promotion tools to build early sales momentum
Results
| Before | After | |
|---|---|---|
| Units sold | 0 | 1,961 |
| Card-to-cart conversion | n/a | 51.1% |
| Total sales | $0 | $7,300 |
| Average catalog position | n/a | 146 |
The FBO/FBS split alone saved the client up to 15% in margin on the assortment.
Takeaways
- Splitting stock between FBO and FBS by turnover protects margin on slow movers
- Keyword-optimized titles and complete cards are the base for early conversion
- Launching on a marketplace rewards expertise: investing in goods without investing in promotion wastes the budget
Amounts are shown in US dollars, converted at a fixed rate.
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